International DIY News
Bunnings Encourages Customers To Buy DIY Items Before Easter Weekend
Bunnings is encouraging customers to shop now for any DIY or home improvement goods that they might need ahead of the long Easter weekend, so as to avoid queues later in the week.
Limited numbers of customers are allowed in Bunnings stores at any one time, therefore the retailer is asking customers to get what they need in the next few days and reduce the number of customers queueing for goods during the busy weekend. The retailer has already noted high demand for gardening goods and seedlings and a survey commissioned by Bunnings showed that two-thirds of Australians have at least one home-improvement project that needs completing.
Mike Schneider, MD of Bunnings, said: “We know the importance of customers being able to access the products they need,”
“Whether it’s for urgent home repairs and maintenance, supplies for tradies to keep their businesses running or items for home projects to keep people active.”
“Shopping solo wherever possible, planning ahead to shop more efficiently, observing social distancing and product restrictions and making cashless payments.
“These actions are more important than ever, and we would encourage customers to think ahead about what they need and get their shopping done sensibly over the next week.”
Instagram Live DIY Tutorials
Last week, Bunnings launched an Instagram Live DIY series, offering a daily stream on Instagram via the @bunnings IGTV channel.
The channel features Bunnings staff and home and lifestyle creators, to offer easy upcycling activities, decluttering and organisation tips and low cost DIY projects for renters.
Shows starts at 11am:
Saturday April 4 – Trash to terracotta upcycling class with Geneva
Monday April 6 - Decluttering and organization tips with Steph
Tuesday April 7 – Planning renovation projects and money saving tips with Tim from @timmatau
Wednesday April 8 – Gardening and landscape advice with Dale from @vineyd
Thursday April 9 – Cosmetic renovation house tour with Lucy from @huntingforgeorge
Saturday April 11 – Keeping the kids busy with Adam Dovile @adamdovile
Bunnings recently began selling exercise equipment on its website, offering a range of items including mats, skipping ropes, treadmills and exercise bikes.
Source : Insight DIY Team
Insight provides a host of information I need on many of our company’s largest customers. I use this information regularly with my team, both at a local level as well as with our other international operations. It’s extremely useful when sharing market intelligence information with our corporate office.
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