Retailers - B&M Stores
B&M is a fast-growing discount retailer, operating from over 500 high street and out of town stores across the UK, as well as under the JA Woll brand in Germany.
In the UK, they offer customers a broad range of FMCG brands and non-grocery products at low prices. Their aim is to provide customers with a fun and exciting shopping experience, offering them great products and fantastic value so that they return again and again to a B&M store.
They believe their success is down to their customers and built on “word of mouth” – last year they had an average 3 million customer transactions across their stores each week. They spend next to nothing on advertising so that they can focus on keeping the prices of our products as low as possible.
Insight provides a host of information I need on many of our company’s largest customers. I use this information regularly with my team, both at a local level as well as with our other international operations. It’s extremely useful when sharing market intelligence information with our corporate office.
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