Retailers - Morrisons
Morrisons are the UK’s fourth largest food retailer with over 500 stores. Their business is mainly food and grocery, although they do offer a small range of DIY products in most stores and gardening lines during the key season. Uniquely they source and process most of the fresh food that they sell though their own manufacturing facilities, giving close control over provenance and quality.
Every week twelve million customers pass through their doors and 125,000 colleagues across the business work hard each day to deliver great service to them.
Read more about Morrisons here.
Insight provides a host of information I need on many of our companys largest customers. I use this information regularly with my team, both at a local level as well as with our other international operations. Its extremely useful when sharing market intelligence information with our corporate office.