UK DIY News
B&Q Named Lowest Priced Kitchen Retailer Two Years Running
Comparison website, Kitchen Compare, today announced that B&Q has been named ‘Lowest Priced National DIY Retailer of Kitchens 2018’ for a second year running, beating rivals including Homebase and Wickes.
The accolade has been awarded to B&Q for consistently having the most-lowest priced, kitchens. The results follow Kitchen Compare’s painstaking daily activity to monitor and record the prices, finance deals and promotional activity on comparable kitchens sold by UK’s DIY retailers every single day in 2018.
Kitchen Compare’s analysis takes a directly comparable 8-unit ‘Galley’ model, consisting of 50 individual components, across 33 different styles, sold across a variety of retailers and records the prices daily throughout the year. At the end of 2018, price data is analysed to establish which retailer’s prices were the lowest across the comparable styles. The data showed B&Q had four times as many comparable, lowest priced kitchens as its closest competitors - scooping the award across 20 kitchens, compared to Homebase’s five, and Wickes three.
According to Kitchen Compare’s expert panel, B&Q consistently offers customers the best value for money and boasts higher quality kitchens, when compared to Homebase and Wickes.
Steve Collinge, Managing Director at Kitchen-Compare.com said, “We monitor the activity of the UK's leading kitchen retailers and track the individual component prices of comparable kitchen styles every single day. This gives us the most robust possible data and allows us to say with certainty that B&Q are consistently outperforming competitors, including Homebase, Wickes and IKEA, to offer the lowest priced kitchens.”
Mandy Winser, Category Director for Kitchens at B&Q said, “Our mission is to help people create good homes and to do that we need to make home improvement projects affordable all year round. This is especially important when it comes to kitchens, as they are at the heart of the home. It’s great to see our commitment to offering year-round low prices to all our customers being independently recognised for the second year running by kitchen-compare.com.”
Source : Kitchen Compare
Image : B&Q
.
Insight provides a host of information I need on many of our companys largest customers. I use this information regularly with my team, both at a local level as well as with our other international operations. Its extremely useful when sharing market intelligence information with our corporate office.