Yale Supports National Home Improvement Month 2019

Yale is supporting National Home Improvement Month 2019, encouraging UK homeowners to think about home security as part of their DIY plans this April – and giving retailers and manufacturers the chance to capitalise on increased interest in DIY over the home improvement season.

Organised by BHETA, National Home Improvement Month challenges the public to renovate their homes and share the changes on social media. The awareness campaign runs every April and provides a significant boost to the DIY industry. 

“Yale have a vested interest in the DIY market and we’re proud to be supporting National Home Improvement Month,” says Stephen Roberts, Marketing Manager at Yale UK. “The initiative is designed to reignite homeowners’ interest in DIY projects, encouraging extra footfall in stores and driving online sales of DIY and home improvement products, so it’s hugely important to the sector.” 

This year’s National Home Improvement Month comes as burglary is on the rise in the UK*, yet around a quarter of UK homeowners still have no security measures in place**.

Meanwhile, the growth of smart home security has placed new possibilities at homeowners’ fingertips, allowing them to protect, monitor and control their home security anywhere and at any time, via smartphone or tablet. 

“Security may not be the first thing people think of when it comes to DIY, but recent rises in burglary mean it’s arguably the most important do-it-yourself upgrade homeowners can make,” continues Stephen Roberts. 

“As well as this, the growth of smart home technology means homeowners can enhance their protection against burglars simply by purchasing one or two products which work together and can be self-installed. This presents a real opportunity for DIY retailers who have a Smart Home offering.”

For more information, visit the Yale UK page on the National Home Improvement Month website at http://www.homeimprovementmonth.co.uk/yale-retail-uk.html

Source : Yale

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