UK DIY News
Poundland launches first ever 50p sale
Discounter Poundland has increased pressure on the other high street retailers, by launching its first ever 50p sale.
The sale will see products across multiple categories, including outdoor living, gardening, toys, clothing, jewellery and selected confectionery dropping to 50p until the end of August.
At the start of the year Poundland said they would continue to sell the huge majority of items at £1, but would introduce added value with simple price points which included 50p at certain key times during the year.
Read - Poundland like for like sales rise in Q1
Poundland trading director Barry Williams said: “No-one loves a bargain more than Poundland customers and our promise to them is clear – amazing value every day. Our first ever summer sale is yet another example of how we provide customers with that value.”
“We are discounting everything from outdoor living to confectionery so come rain or shine, we are confident this sale event will brighten our customer’s summer!”
Source: Insight DIY Team
Insight provides a host of information I need on many of our company’s largest customers. I use this information regularly with my team, both at a local level as well as with our other international operations. It’s extremely useful when sharing market intelligence information with our corporate office.
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