Poundland Launches First Rewards App

• After pilots in Scotland, Northern Ireland and Isle of Wight, ‘Poundland Perks’ goes UK-wide tomorrow giving customers the chance to save, earn and play 
• Launches with over 100 offers including exclusives on some of the UK’s favourite brands: Domestos, Lynx, Pot Noodle, TRESemmé and Dove 
• Nationwide ‘Poundland Perks Café’ hits the road tomorrow for Autumn tour

Poundland tomorrow (17 October) will reveal a major change in all its stores and online as its millions of customers get access to its first-ever Rewards app that will allow them to save more, earn more and play more.

Poundland Perks is Poundland’s rewards app that has been on trial in around 100 stores on the Isle of Wight, Northern Ireland and Scotland and today becomes available in all its stores across the UK.

The app can be downloaded in the Google Play and Apple App stores by searching for Poundland Perks and will offer customers at least 100 Perks offers in the app at any one time. 

In addition, customers will be able to earn ‘perks points’ when they spend in different parts of the store - and to celebrate launch, Poundland will ‘power-up’ perks points across everything in the shop, giving customers 100 points for every pound they spend until Christmas. Once customers have 5,000 points, they can turn them into digital reward vouchers to spend in store or online, or to save for a bigger purchase. 

Points and prizes can also be won via the app’s ‘Spin to Winsday’ game which takes place on Wednesdays, from October 23.

And thanks to a partnership with Unilever, included in the 100-plus offers will be six exclusive Top Perk deals over the first six weeks on Domestos (750m), Lynx Body Spray (200ml), Pot Noodle (90kg), Dove APA (200ml), TRESemmé (900 ml) and Lynx 225ml SG.

The rewards come on top of Poundland’s existing value, making these items hard to beat in the UK on price.

Poundland Perks will hit the road today on a nationwide tour that will see its caravan café, supported by Nescafe, pitch up in major towns and cities to encourage customers to download the app and save, earn and play.

Today the Poundland Perks Café will be outside Poundland’s Birmingham Corporation St store before heading to Wolverhampton, Nuneaton, South Wales and culminating at Sheffield’s Meadowhall at the end of November.

The roadshow will kick off again in the new year visiting the north of England, Scotland and Northern Ireland.

Poundland’s Director of Digital, Tom Hill, said: “Today’s a really important day for our customers as we open up a new digital world that gives them the chance to save, earn and play through their smartphone, making shopping with us even more fun, and even more amazing value – whether in store or online.

“Thanks to our pilots in Scotland, Northern Ireland and on the Isle of Wight, we’ve created an app that’s convenient and easy for people to use in store, with reward vouchers that help customers save even more.

“So far, we’ve already had over 500,000 customers sign up through our digital platforms and are looking forward to welcoming many more.

“We’re doing things differently to other retailers, delivering extra value on top of our everyday low prices and we know from our pilots that our customers love the increased value and simplicity that the Perks app provides.

“We’re thrilled to be launching this across the UK today.” 

To bring the functionality and enhanced value to UK shoppers, Poundland is investing around £20m in the roll-out of state-of-the-art tills and faster and simpler self-checkouts.

The new tills enable customers to use the app on their phone when purchasing their favourite
items with offers and digital vouchers that help customers save even more.

Today it can be used at every manned checkout and by December 1, every self-service till
will also be fully compatible with the Poundland perks app.

The multi-million-pound investment also enables customers to use their Perks membership
seamlessly on poundland.co.uk – so customers can save more money and earn Perks points
anywhere, and anytime they shop with Poundland.

Source : Poundland

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