Next Opens New Concept Store In Watford

On Thursday 31st March, Next unveiled its highly anticipated new concept store in the Atria Watford shopping centre.

The store was originally a branch of Debenhams which reopened as a Next Beauty & Home in October 2020.  

The three-storey, 62,704 sq ft store has been reconfigured and now features womenswear, menswear, kidswear and home departments, as well as a beauty hall.  It also houses a Costa Coffee, and concessions from Next's partner brands: Victoria's Secret, Bath & Body Works and Mamas & Papas.

Store manager Dipak Varsani said: "My team and I are very excited to be launching this amazing new store - the first of its kind for next offering clothing, home, beauty, and welcoming our partner brands Costa Coffee, Victoria's Secret, Bath & Body Works and Mamas & Papas.

"With the loss of John Lewis and Debenhams from Watford, we hope to bring back a bit of the department store experience the town has always enjoyed and deserves."

Source : Next and Insight DIY Team

Images : Next

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