UK DIY News
Wickes Survey Reveals Many Brits Suffer With 'Housebarrassment'
A Wickes survey has revealed that over 61% of the British public is embarrassed about at least one aspect of their homes.
IIn the October 2019 survey, more than 1,000 members of the British public were asked about their homes and to share which parts of it they were embarrassed to show off to guests.
Of those surveyed, 41% of Brits wish their homes looked better and women (45%) were more likely to be critical of their homes than men (36%).
More than half (57%) admitted that they invited guests over less frequently than once a month and a third (33%) said that they had apologised for how their homes looked. Furthermore, over a third (35%) said that they had felt judged by their guests and 31% admitted to judging properties when they visited others.
The survey informed Wickes' 'housebarrassment' campaign which has been designed to help homeowners remove the feeling of unease or embarrassment at the thought of guests seeing certain elements of our home.
Respondents were most concerned about their bathrooms (16%), followed by kitchens (15%), gardens (10%) and cloakrooms (6%).
Watch the Wickes 'housebarrassment' advert here.
Mandy Minichiello, Head of Showroom Marketing at Wickes, says: 'With our research demonstrating that so many people in the UK have felt embarrassment of some element of their home, we want to help customers understand that anything from a lick of paint or updating your kitchen can make a huge difference to help "cure housebarrassment".
Source : Insight DIY Team
Insight DIY is the only source of market information that I need and they always have the latest news before anyone else.