Wickes Launches 'Rochelle Humes: Interior Designer In The Making'

Rochelle Humes: Interior Designer in the Making, Wickes first advertiser funded programme (AFP) with UKTV and Outline Productions will air on Monday 13th June 2022 at 8pm. The ten episode series for freeview channel W sees broadcaster, author, entrepreneur and interiors student, Rochelle taking on her passion for Interior Design into the homes of 10 families nationwide, looking for inspiration, guidance and design expertise.

As the home improvement retailer continues to appeal to a more female audience across its DIY, DIFM (Do It For Me) and trade audiences, each weekly one hour episode sees Rochelle visit a different family to see the problem spaces before getting to work on creating designs, changing layouts and choosing colour schemes for her new clients, supported by her friend and mentor, interior designer Sally O’Connor. 

In bringing this show to W’s audience, Wickes idents will be shown at the beginning and end of each episode, together with each break. With Wickes products and services also provided when relevant to the project. To amplify the launch Wickes will be promoting the show across its social media, online, email channels, together with a presence in-store. UKTV will be working with Rochelle to drive awareness of the brand new series and supporting the content in its owned channels.

Gary Kibble, Chief Marketing and Digital Officer said: “We’re making conscious choices on how we engage with a more female audience in authentic ways. Over the past couple of years, we’ve seen additional female home improvers engage with Wickes and we want to continue to deliver content that appeals to a wider audience. Working on our first advertising funded programme with UKTV allows us to invest in a concept that is not just brand building for us, but inspiring and helpful for those watching. It very much supports our purpose of helping the nation feel house proud and I’m looking forward to seeing how people respond to the show.”

Source : Wickes 

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