Success At GLEE 2023 For GARDENA And Flymo UK

Leading watering brand GARDENA and its sister lawncare brand, Flymo, announces a successful showcase at this year’s Glee exhibition, visited by DIY chains, garden centres, multiples, independents and online retailers, plus garden designers and landscapers.

The brands' standout “greenhouse” stand proudly showcased the full range of GARDENA and Flymo products, highlighting GARDENA’s Micro-Drip and Aqua Bloom watering systems in an interactive ‘workshop’ style, so that retailers could get hands on with the quality products, as well as understanding some new POS concepts for both brands.

Over the three-day show, enquiries were up over 30% compared to last year, and the footfall of the show was up 2%.

Paul Simpson, Channel Manager Online for GARDENA and Flymo UK, stated: “I’ve been with the business for over 18 years, and this is the best stand experience we’ve ever created. It was the right size and had the right focus, it was interactive and showcased our quality tools in the best way. Customers were really engaged when visiting.”

Source : GARDENA and Flymo UK

For all the very latest news and intelligence on the UK's largest home improvement and garden retailers, sign up for the Insight DIY weekly newsletter.