International DIY News
Metcash Gets Green Light To Acquire Total Tools
The Australian Competition & Consumer Commission (ACCC) will not oppose Metcash Limited’s (ASX:MTS) acquisition of a 70 per cent majority interest in Total Tools Holdings, the franchisor of the Total Tools network.
Metcash is a wholesaler and retailer of hardware and home improvement products through its Independent Hardware Group (IHG) division. IHG’s retail stores include Mitre 10, Home Timber & Hardware, Thrifty-Link Hardware, True Value Hardware and Hardings. Total Tools is a specialist retail supplier of tools and equipment.
The ACCC considers that IHG stores compete more closely with multi-category hardware stores, such as Bunnings, while Total Tools competes more closely with other tool specialists such as Sydney Tools, as well as Bunnings.
At a national level, a combined IHG and Total Tools would still face strong competition from Bunnings and the specialist retail suppliers of tools and equipment.
The ACCC also assessed competition for the retail supply of tools and equipment in local areas where IHG and Total Tools stores overlap. In all relevant locations, a number of other businesses exist which provide strong and effective competition.
“We saw that generally Mitre 10 focuses on the DIY customer and those looking for convenience, while Total Tools mainly attracts trade customers because of their extensive range of trade quality products and specialised staff,” ACCC Chair Rod Sims said.
“We have seen a lot of activity in the tool industry this year. Bunnings is the clear market leader, and with IHG increasing its footprint, any further consolidation of the tool market at a national, state or local level will be scrutinised closely,” Mr Sims said.
As Metcash is also a wholesaler of tools and equipment, the ACCC considered the nature and extent of any vertical integration, and in particular whether Metcash would be incentivised to foreclose rivals. The ACCC concluded that the proposed acquisition was unlikely to result in any vertical competition issues of concern.
Further information is available at Metcash Limited – Total Tools Holdings.
Source : ACCC
Insight provides a host of information I need on many of our company’s largest customers. I use this information regularly with my team, both at a local level as well as with our other international operations. It’s extremely useful when sharing market intelligence information with our corporate office.
Don't miss out on all the latest, breaking news from the DIY industry
