Laura Ashley Agrees Chinese Licensing Deal

British home and clothing retailer Laura Ashley has confirmed that it has appointed IMG to license its brand in mainland China, Hong Kong and Taiwan, as it seeks to recoup losses in its current markets. 

The initial focus for the brand will be home décor and furnishings, followed by fashion, accessories and personal care.

Sean Anglim, Chief Operating Officier of Laura Ashley, commented: “We are delighted to have appointed IMG on an exclusive basis to help us develop our brand presence in China, Hong Kong and Taiwan. We look forward to working closely with IMG to build a strong and sustainable business in these territories over the years to come.”

Bruno Maglione, President of Licensing, IMG, added: “The Laura Ashley brand is loved around the world for its quintessentially English heritage and romantic floral designs. China has long been the furniture production capital of the world for export but now with urbanization and a growing middle class, expenditure in home furnishings and décor has become an increasing priority of the Chinese consumer. This is an ideal time for a brand like Laura Ashley to enter the market with its distinctive design aesthetic.”

Source : Insight DIY Team

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