The Brand That Pioneered Print Turns 70

• Laura Ashley to expand into new territories and product categories in its milestone year
• The heritage brand is set to unveil new collaborations that celebrate prints from the past seven decades

Laura Ashley, one of the world's best-loved home and lifestyle brands, is celebrating its platinum anniversary, following a bumper year that saw its UK retail value increase by 27%.

The rise is down to continued expansion into new retail outlets such as John Lewis, Marks & Spencer and with upholstery now available at DFS. The brand has expanded into new product categories, including electronics, and extended distribution with UK 600 retailers stocking Laura Ashley products, all the while continuing its long-standing relationship with Next. 

The brand has multiple dedicated UK licensees and a product portfolio close to 3,000. As it celebrates seven decades, it’s collection is set to grow as it enters new product categories, from craft to pet accessories. It is also bolstering its presence in the lifestyle category with new season product ranges in development, including new fitted kitchen range and new gardening ranges launching in Spring.

The anniversary year will also see the brand unveil an exclusive collection with Mamas and Papas, which has been lovingly developed for the anniversary.  

Laura Ashley, which started from the eponymous founder’s kitchen table, has evolved into an international powerhouse with products available in 81 countries. It is set to extend its retail footprint worldwide, entering new markets including Australia with home textiles, childrenswear and a womenswear collaboration, firmly cementing its status as a global lifestyle brand.  

Carolyn D’Angelo, Managing Director, Gordon Brothers Brands and President of Laura Ashley Global, says: “We have big plans for Laura Ashley in its 70th year, from partnering with Britain’s best loved brands to stepping further into the fashion sphere with multiple collaborations. We’re also expanding our global store portfolio with openings planned in Japan and Korea. Our ambitious targets will see the brand continue to grow in the UK and beyond.”  

The anniversary product collection and exclusive collaborations will carry the brand’s anniversary stamp, which celebrates 70 years of heritage. The design features the iconic bramble that is recognisable from the early brand logo, developed by Laura Ashley herself and her love for wildflowers and British hedgerows.

Source : Laura Ashley

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