Instagram Launches In-App Shopping Functionality

Instagram has launched a checkout function which allows users to shop without leaving the app, opening up a new revenue stream for the social media platform.

In a press release, Instagram said:

When you tap to view a product from a brand’s shopping post, you’ll see a “Checkout on Instagram” button on the product page. Tap it to select from various options such as size or color, then you’ll proceed to payment without leaving Instagram. You’ll only need to enter your name, email, billing information and shipping address the first time you check out.

Once your first order is complete, your information will be securely saved for convenience the next time you shop. You’ll also receive notifications about shipment and delivery right inside Instagram, so you can keep track of your purchase.

Checkout on Instagram is currently in closed beta for businesses and available to people in the US. The brands below will begin rolling out today [March 19th] and over the coming weeks — and more will be coming soon!

More than 20 brands have already signed up to 'Checkout with Instagram', including Adidas, Burberry, Dior, H&M, MAC, Uniqlo and Zara.

An Instagram spokesperson told TechCrunch, “We will introduce a selling fee to help fund programs and products that help make checkout possible, as well as offset transaction-related expenses.”

“We aren’t sharing the specific number [fee] right now. We are testing a selling fee with businesses during the closed beta. It will not change the price of the items for consumers.” 

Source : Insight DIY Team and Instagram

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