Digital Retail News
More Social Media Platforms to Introduce Shopping Features
At the Facebook F8 conference, CEO Mark Zuckerberg announced said that the platforms owned by Facebook Inc are to introduce new shopping features to enable users to search, order and pay for items within its apps.
Last month, Instagram announced its 'Checkout' function, allowing consumers to shop without leaving the app. In the coming week, Instagram will allow a small group of 'creators' to tag products in their posts, enabling users to buy them without leaving the app.
In a statement, Instagram said:
Starting next week, you can shop inspiring looks from the creators you love without leaving Instagram. Instead of taking a screenshot or asking for product details in comments or Direct, you can simply tap to see exactly what your favorite creators are wearing and buy it on the spot.
From public figures and artists to entrepreneurs and publishers, creators are a cornerstone of the interest community on Instagram. They give you that spark of inspiration for a new skin care routine or that perfect denim jacket. And unlike seeing a jacket on a rack, it’s easier to relate when you see how it fits and moves on someone you admire.
Anyone in our global community will be able to shop from creators. We’ll begin testing this with a small group of creators next week. For more information on shopping from creators, click here.
Planned changes to Facebook's Marketplace include making it possible for users to buy items and order and pay for shipping through the service.
A live video broadcast function - already tested in Thailand - will also be made available in the future to enable sellers to provide a QVC-like experience to potential buyers.
Later this year, users of the WhatsApp Business app will see the introduction of product catalogues. This will help shoppers to see what's available from small businesses who are increasingly using the app to communicate witin potential customers.
aiming to support smaller businesses who may not have a website but are using the platform to communicate with customers.
This will allow customers to see what’s available from businesses participating in WhatsApp Business, a standalone subsidiary, when it is rolled out later this year.
Source : Insight DIY Team
Thank you for the excellent presentation that you gave at Woodbury Park on Thursday morning. It was very interesting and thought-provoking for our Retail members. The feedback has been excellent.
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