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How UK Retailers Are Shaping The Future Of Interiors

Roman Samborskyi / shutterstock / 1410785345

When it comes to home projects, it can be hard to incorporate ever-changing interior design trends while balancing budget and style.  

With interior design trends changing frequently, it can be daunting when trying to plan your project to make sure you’re picking the right homeware and design choices that will look great, and stand the test of time, so you don’t have to redecorate too soon. 

With a focus on making conscious choices in all aspects of home design and renovation, from curtains to kitchens, we’ve curated the very best British brands that are shaping the future of sustainable and stylish interior design. 

Hillarys: Made to Measure curtains to perfectly fit your space

With increased focus on energy saving work in home projects, good window dressing can play a part in maintaining an insulated home. Well-fitted, heavy curtains can help to eliminate drafts from doors and add to heat retention within your home.   

Layering made to measure curtains, blinds and shutters can ensure you can optimise your light and warmth throughout the seasons, keeping warmth in during winter months, and letting the light shine through in summer.  

Not only can curtains help to physically keep heat in, but they can also visually add warmth to your home. Opting for heavier fabrics like velvet or even thermal-lined curtains adds a touch of luxury, while wooden shutters can create a cosy, country vibe.  

With a range of colours, fabrics and finishes, window dressing means you customize each room for the look and light levels you want.   

Hillarys has over fifty years of experience in window dressing, and takes care of all the measuring and fitting for bespoke solutions, ensuring that you’ll get the perfect made-to-measure curtains for your space, so you can focus your attention on your wider DIY projects.  

With a commitment to quality in all their materials, and partnerships with renowned interior designs, you can find the perfect fittings for all the windows, or doors, throughout your house. 

COAT Paint: coat your house in conscious colour

COAT is a great eco-friendly, B Corp paint brand that perfectly balances style with substance. 

With a huge colour range, in three high-quality finishes, their paints are water-based, free of VOCs (Volatile Organic Compounds) and they’re completely vegan too! Delivered in sustainable packaging, COAT also has sustainable ‘Essential Supplies Kits’ that include everything you’d need to paint your chosen rooms, from eco brushes to plastic-free trays that are all reusable and recyclable.  

If those eco credentials haven’t convinced you enough, COAT also offers peel-and-stick samples, in curated colour story pre-chosen packs or pick 3 of your preferred shade samples for free. This means you’ll be able to try out the colours in your space before purchasing.  

The easy peel-and-stick samples mean you’ll be able to easily test out the shades in various points of your room, trying out how they look in different lights, without having to worry about covering over messy, random painted samples. Simply peel off the sample when you’ve decided, with an undisturbed base beneath! 

Swyft: Space-saving sofa solutions 

British start-up Swyft is the perfect choice for any small space renovators and redecorating projects. Swyft provides sofa solutions for those working in tighter spaces with their innovative ‘Sofa in a Box’ product.  

Each piece of furniture from Swyft is packaged separately in boxes designed to fit through even the smallest of doors with ease. They can then be unpacked and slotted together to create your comfortable sofa or chair of dreams! 

Swyft has a fervent commitment to protecting the planet, and this is prominent in its material choices from product to packaging. All their seating frames use FSC-certified wood, and for each sofa sold, Swyft plants a tree through the World Land Trust to ensure their impact is restored. The packaging the sofas are delivered in is also made using 100% recyclable materials, including biodegradable plastic.   

They also offer free fabric samples for their entire range of eco-friendly fabrics, from strain-resistant linens and velvets, to fashion-forward Boucle so you can achieve a timeless or trendy interior design for your space.

Emma: Sleep soundly with stress-free mattress delivery

Although these mattresses are designed in Germany, all Emma mattresses are made in the UK. They use high-quality, British memory foam, including Airgocell® foam that helps to keep you cool and regulate air circulation, visco-elastic memory foam to provide pressure relief and cold foam to offer support to your body while you sleep.  

Much like Swtfy’s small space-conscious sofas and chairs, Emma Mattresses are vacuum-packed and rolled up for easy delivery and manoeuvring into your bedroom space. This is especially convenient for those who are mid-DIY project, balancing rooms that are almost finished with those that are still a work in progress! 

With a 10-year guarantee and a 200-night sleep trial, Emma mattresses are a great investment for your newly renovated bedroom or guest room! 

White & Green: sustainable luxury that is made to last.

Now that you’ve got your conscious and comfortable mattress, adding beautiful bedding to your bedrooms is the key to creating a cosy and personalised finish. With 100% organic and fairtrade cotton bedding, White & Green is a woman-owned, family-run business that specialises in luxury-quality home fabrics, from bedding to towels, so you can satisfy all your fabric needs and create a cohesive look throughout your entire home.  

They’ve partnered with Tree Nation, and donate one tree for every product sold, having planted thousands of trees to date. They also have a no-plastic policy for all of their packaging and work hard to source materials from Fairtrade-certified partners. 

Founded by interior designer Siri, and her daughter Rebecca and Danielle, they believe everyone deserves amazing sleep. By combining the finest organic cotton and craftsmanship, their textiles are designed sustainably and made to last, while adding a touch of luxury to your bedroom and bathroom. 

Neptune: balancing interior design trends with timeless timber kitchens  

While you can add trending colours and finishes to your space through paint choices and soft furnishings, Neptune designs kitchen spaces that stand the test of trends and time. 

With traditional farmhouse styles, you can bring the classic British country-inspired look to your home, whenever you are. Creating functional and beautiful cooking and dining space that are made for entertaining, and showing off your finished home improvement project.  

Rejecting cheaper, less hardy MDF and chipboard, Neptune designs are made from solid oak and inspired by antique furniture and their longevity. They are on a mission to make pieces that last for at least 100 years, so design with timelessness in mind. 

Soho Home: adding luxury finishing touches

Whether you’re a fan of the city-chic style of Soho House, or prefer the classic country look of Soho Farmhouse, you can emulate the interior design trends with Soho Home. From higher-ticket statement furniture pieces, to more affordable finishing touches like cushions and blankets, adding a little luxury throughout your space can help elevate your homeware style.

With many of Soho Home's furnishings made in the UK by artisan interior designers and makers in the North of England, you can recreate the cosy, contemporary look Soho House is famous for. 

Final thoughts 

Whether you’re looking to follow interior design trends or add a timeless finish to your home, choosing forward-thinking British brands can help you to create a space that is conscious of what’s functional and fashionable, while being sustainable and reflecting your personal design style throughout your entire home. 

Source : Kelly Edwards

Image : Roman Samborskyi / shutterstock / 1410785345

For all the very latest news and intelligence on the UK's largest home improvement and garden retailers, sign up for the Insight DIY weekly newsletter.  

29 January 2025

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