Hotpoint Tops White Goods Ranking For Online Performance

Good – a leading UK brand and digital consultancy – has today launched a new brand research tool which measures online brand performance – a key driver of commercial success. The first report, which focuses on 12 White Goods brands, finds clear winners and losers across the category.

Created in response to brands facing a tidal wave of data, but a lack of insight - the reports distil data into insightful, provocative and actionable triggers.

Hotpoint tops the table

Hotpoint leads the field by focusing on the customer experience in the most important channel: mobile. Their focus on optimising for mobile over desktop means a better overall customer experience. It combines this with a strong social media performance – thanks to a responsive customer support function, secondary brand-building content, and an unrivalled share of search. Its strong all-round performance places it a point ahead of its nearest rivals AEG and SMEG who came a close second and third respectively.

Chris Lumsden, Founder at Good said: “There are lots of excellent research tools out there - from brand tracking to social media engagement; but they’re too siloed to be really useful. Our Clarity Reports take big data and make it small enough to be actionable. This provides brand owners an objective benchmark for their brand against the competition and highlights areas for improvement.”

Candy and Belling bring up the rear

The brands that score poorly are failing to provide a customer focused experience. The softer measures of brand and language take their toll here making these brands feel cold and mechanical compared to some of the more customer orientated competition. Candy and Belling were both significantly behind on the brand and language metrics representing a big gap to Hotpoint.

Source : Good - www.wearegood.com

Image : Serghei Starus - iStock.com 1071081044

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