Homebase 'Life Improvement' v B&Q 'Let's Create' - Vote now!

So, the gloves are off and the two main players have shown their cards in the first head to head battle between B&Q and Homebase (otherwise known as Bunnings UK).

Homebase broke rank first with 'It's not just home improvement, it's life improvement' strap-line and TV advert and B&Q followed last week with their new 'Let's create'.

Links to the two adverts are provided below. We'd like you to watch them and then vote at the bottom of this page on which retailer takes the spoils in the very first serious head to head between the big boys in the new UK DIY Industry. With over 2,000 industry experts available to participate, the results should be fascinating.

Has B&Q already seen off the new pretender to the throne, or has Bunnings delivered an unexpected uppercut that has left B&Q reeling?!

Homebase "Life Improvement" TV advert - watch here.

B&Q "Let's Create Colour' TV advert - watch here.

Watch the adverts and then click on the link below, give us your vote and we'll publish the results in our next newsletter (w/c 4th April).

Homebase v B&Q

Source : The Insight DIY Team (we just love this kind of stuff).