Homebase Announces Partnership with Silentnight

Homebase, one of the UK’s leading home improvement and garden retailers, has signed a concession partnership with Silentnight, the UK’s most trusted bed brand.

The partnership, which marks the first step in Homebase’s return into beds and mattresses, will see several concessions rolling out over the next six-months, starting with Homebase Haringey in February.

Homebase will also stock Silentnight’s range online from February and customers will be able to order beds and mattresses for home delivery either online or in any Homebase store. 

Damian McGloughlin, CEO of Homebase said: “Our partnership with Silentnight marks another exciting step for Homebase as we continue to deliver our turnaround plan.

“Silentnight is the perfect partner to work with to re-enter the beds and mattresses market, giving our customers access to a new range of products from a popular brand. We look forward to the first concessions opening in early 2019 and the launch of Silentnight on our website”. 

Paul McKoen, Chief Financial Officer of Silentnight said: “Silentnight are delighted to be partnering with Homebase and we will provide Homebase customers with great service, quality products and value for money in store and online.

“We are excited about the potential of our partnership and look forward to working together which will ultimately lead to Homebase customers getting a better night’s sleep”.

Homebase announced a concession partnership with flooring specialists Tapi in December. The first Tapi concession opened in Homebase Orpington this week, which also has a new Decorating Hub and showroom - offering kitchens and bathrooms and fitted bedrooms.

Source: Insight DIY Team & Homebase.

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