UK DIY News
Homebase & Hearst UK Venture Outside With New Launch
Homebase is launching an exclusive range of Country Living sheds, summerhouses, and greenhouses at a time when customers are continuing to search for new ways to create extra room in their homes and gardens.
This is the newest range to be launched as part of the home and garden expert’s three-year partnership with the leading premium content and experience business, Hearst UK, and its magazine titles.
There are 29 different structures in the range, and each are handmade in the UK from sustainable materials. This collection, with its wide range of shapes and styles, gives customers a huge selection to choose from, with styles that will suit all types of gardens or projects.
The collection ranges from freestanding or attached practical potting sheds and greenhouses suitable for working in and storing garden tools, to larger summerhouses for those looking to create a home office, extended playroom, or an indulgent bolthole.
Each structure is handmade to order. It’s pre-treated and painted one to two, unique Country Living heritage colours before being installed by Homebase trusted suppliers.
Stephen Pitcher, Trading Director for Garden and Seasonal, Homebase, says: “We’re excited to launch our new range of outdoor structures with our partner, Hearst UK, at a time when we know our customers are looking for creative ways to add extra space to their homes and gardens. Together we’ve created a fantastic collection that’s on-trend, is of the highest quality and delivers brilliant value for money for our customers.”
Sharon Douglas, Chief Brand Officer, Lifestyle, Homes and Weeklies, Hearst UK comments: “We love working with the team at Homebase to develop products using our expertise and audience insight. The Country Living team are hugely proud of the range, and we’re sure it’s going to be a huge hit with Homebase customers.”
With each purchase, customers will receive a one litre tin of top up paint for maintenance, a three-year guarantee on their outdoor structure and up to 15* years anti-rot warranty. The full range is available to purchase online at Homebase.co.uk from 22 February 2021.
Source : Homebase
Main image : Homebase Country Living Tuxford Premium Traditional Summerhouse - Aurora £1,875
Insight provides a host of information I need on many of our company’s largest customers. I use this information regularly with my team, both at a local level as well as with our other international operations. It’s extremely useful when sharing market intelligence information with our corporate office.
Don't miss out on all the latest, breaking news from the DIY industry
