Home Timber & Hardware award media account to Stardom

Home Timber and Hardware Group have awarded their media account to Starcom Melbourne from Dentsu Aegis without even a pitch.

Home Timber and Hardware Group and Mitre10 brands are both owned by Metcash who acquired the Independent Hardware Group in 2016.

Peter Toone, managing director of Starcom Melbourne said : "To be able to work with not one but two leading hardware brands is a rare opportunity, and one we are very excited to be able to fulfil. Both Mitre 10 and Home Timber and Hardware have a strong track record in building their brands and giving them a unique role in Australia's hardware landscape."

Karen Fahey, GM of marketing, Independent Hardware Group said: "We've had a great relationship with the Melbourne team for a number of years, and are looking forward to extending the relationship further. As Australia's leading independent home improvement and hardware wholesaler to the industry, the quality of our partners is paramount."

Toby Barbour, CEO, Stardom Australia says: "We've been fortunate enough to work with the Metcash group for over a decade, giving us a deep insight into their business and category, experience we look forward to applying to the Home Timber and Hardware business."

Source: Insight Team

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