GROHE Blue Water System Addresses Changing Consumer Needs

• Convenience and quality on tap: conscious water consumption made easier than ever
• Sustainable kitchens: A high-quality solution that saves plastic waste, water, and CO2 emissions
• Meaningful experiences: Enabling trade partners and kitchen experts to design kitchen solutions that meet the needs of today’s consumers 

In the present climate of rivers and lakes drying up, plastic polluting the oceans and impending shortages of energy resources, consumer needs and priorities are changing drastically. Many consumers want to contribute to a more regenerative future, ideally without sacrificing personal comfort. This becomes obvious in their everyday behaviour and decision-making processes. When buying new products, many pay attention to whether they save waste, plastic, energy, or water(1). In addition, recent times have also seen many working from home – which has once again resulted in a shift in consumption habits.

Kitchen experts depend on innovative solutions that precisely meet these changing customer expectations. Thanks to consumer-centric development processes, GROHE, as a reliable partner for professionals, has the right portfolio to meet these demands. One highlight is GROHE Blue water systems which creates meaningful kitchen experiences and a profitable win-win for kitchen experts and their clients.

Sustainable profit: aiming for a plastic-free future

Besides offering the functions of a regular kitchen tap, the GROHE Blue water system delivers chilled, filtered drinking water in still, medium or sparkling options at the touch of a button. By switching to refined tap water, single-use plastic bottles can easily be eliminated from the kitchen, resulting in a saving of up to 800 units a year for a family of four(2) – in an office of 30 people, this means a saving of 6,600 one litre water bottles per year(3).  Also, 76% of CO2 emissions(3) and water consumption that occur in the bottled water production process can be saved. One litre of water becomes one litre of drinking water while in the production process for every one litre of bottled water, seven litres of water are used(4). By specifying GROHE Blue, kitchen studios and installers can contribute towards greater sustainability and more conscious water consumption, making a real difference. Trade partners can stand out from the crowd by positioning themselves as environmentally conscious solution providers with an innovative product portfolio that matches today’s consumers’ demands.

Tailored to new kitchen demands: enhancing convenience

The sustainability benefits are accompanied by an increase in the kitchen’s convenience factor. Having your water sourced directly at home means a refreshing water supply 24 hours a day, 7 days a week. There is no need to carry heavy water crates or collect empty bottles anymore, and even coffee and tea will develop their aromas to the fullest thanks to GROHE Blue’s filter technologies. Demand for a comfortable kitchen experience has shifted, as people spend more time at home than ever before. This is giving consumers’ homes a new significance in their everyday lives, reflected in the requirements consumers place on the kitchen, which has evolved to a highly frequented, multi-purpose room – as restaurant, office, and classroom. GROHE, together with its professional partners, caters to these needs, making life in consumers’ kitchens much easier and more convenient without compromising on design.

The accompanying “Made for your water” campaign creates even greater awareness of the game changer that is GROHE Blue. In addition, it offers a starting point for actively involving customers in GROHE's environmental commitment. Working with the social business everwave, GROHE is collecting one kilogram of waste from European waters for every GROHE Blue water system sold in the period from September to December 2022.

(1) Based on a representative study from YouGov and GROHE which was conducted in September 2021. The sample consisted of 1,000 citizens from Germany, Italy, the United Kingdom, the Netherlands, France, Denmark and Russia each.

(2) Environmental Action Germany (DUH) https://www.duh.de/mehrweg-klimaschutz0/einweg-plastikflaschen/ 

(3) “Creation of a Product Carbon Footprint for GROHE watersystems for drinking and hot water supply”, Sebastian Schär, Prof. Dr. Jutta Geldermann, University Duisburg-Essen (2021).

(4) “The real water consumption behind drinking water: The case of Italy”, Journal of Environmental Management 92 (2011)

Source : GROHE

Image : GROHE Blue Home - a filtered water tap providing chilled and filtered still and sparkling water

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