Great expectations for Glee 2018: 7 days to go before big event begins

The expectations of visitors and retailers are already running high for Glee 2018. 

The first preview issue of Glee Daily News has been opened 78% more frequently than last year – and by 42% more readers.

Similarly, entries for the Glee New Product Showcase, in association with GTN, are currently 40% higher as we near the end of August. 

With a new layout across Halls 6, 7, 8, 19 and 20, the refreshed event has the potential to re-energise the industry as this year of extremes continues.

GTN’s Trevor Pfeiffer asked garden centre retailers and exhibitors about their hopes for Glee 2018. Here are two of the responses he received.

Justin Williams, Fron Goch Garden Centre: “We will be desperately looking for innovation.  Our customers have a thirst for the new and a thirst for problem-solving, and we have a thirst for environmental features that are relevant to the way people live today, being time-poor and much more thoughtful about their environment.” 

Keith Nicholson, Westland:“Gardening is exciting, attractive, a great and rewarding pastime. At Glee, our products really underpin this. We will be revealing new products, new packaging and new media campaigns to build on that excitement. Lawns will be strong for 2019 and we have a totally revamped offer. Indoor gardening is not stopping and it’s one of the trends in 2019. You’ll see the results of our ‘green’ developments including the revolutionary peat replacement technology called BIO3, which will feature in an exciting New Horizon range… it really is a window into the future of growing media. Plant foods and grass seeds will be stronger than ever.”

The full report can be found in the September issue of Garden Trade News, which can be read on-line here

Source : Reproduced with permission from the good people at GTN Xtra

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