GfK: Pre-Christmas Consumer Confidence Falls One Point

• Consumers growing less inclined to make major purchases

GfK’s long-running Consumer Confidence Index decreased one point to -15 in December. Two measures were up, and three were down in comparison to the November 19th announcement.

Joe Staton, Client Strategy Director, GfK says: “News about the Omicron variant could not have arrived at a worse time for festive celebrations. As thoughts began turning to Christmas and the New Year, Omicron jumped out of nowhere and threatened to bring Santa’s sleigh crashing to a halt.

"While the holiday season has not yet been hijacked, December’s headline score has slipped one point to -15 and the lack of Yuletide cheer is evident.

"Both measures that look at how people see the coming year have slipped – down one point for personal finances over the next 12 months and down one point for the wider economy during 2022. This is driven by concerns over the soaring cost of living with the prospect of looming interest rate rises piling on more pressure. And dispirited Brits say they are less inclined to make major purchases during the countdown to Christmas.

"We end 2021 on a slightly depressed note and it looks like it will be a bleak midwinter for UK consumer confidence possibly with new COVID curbs and little likelihood of any real uplift in the first months of 2022.”

UK Consumer Confidence Measures – November 2021

The Overall Index Score decreased one point to -15 in December. Two measures were up, and three were down in comparison to the November 19th announcement.

Personal Financial Situation

The index measuring changes in personal finances over the last 12 months has increased two points to -5; this is four points better than December 2020.

The forecast for personal finances over the next 12 months has decreased one point to +1; this is two points lower than this time last year.

General Economic Situation

The measure for the general economic situation of the country during the last 12 months is one point better at -39; this is 26 points higher than in December 2020. 

Expectations for the general economic situation over the coming 12 months have dropped by one point to -24; this is 11 points higher than December 2020.

Major Purchase Index

The Major Purchase Index has decreased by three points to -6 in December; this is 16 points higher than it was this month last year.

Savings Index

The Savings Index has weakened by one point to +14 in December; this is three points lower than this time last year.

Source : Joe Staton, GfK

Image : Ivan-balvan / istockphoto.com (1164273151)

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