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GfK Consumer Confidence Index Drops Seven Points

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  • UK Consumer confidence down seven points to -26 in February
  • Lowest headline score for 13 months in face of perfect storm of prices rises

GfK’s long-running Consumer Confidence Index decreased seven points to -26 in February. All measures were down in comparison to the January 21st announcement.

Joe Staton, Client Strategy Director GfK, says: “Fear about the impact of price rises from food to fuel and utilities, increased taxation and interest rate hikes has created a perfect storm of worries that has shaken consumer confidence. At -26, this is the lowest headline score since January 2021, one of the worst points in the Covid crisis. While all measures have fallen this month, the two forward-looking indicators tapping sentiment over the next 12 months on personal finances and the wider economic situation are showing the biggest falls – these are down 12 points and 11 points respectively. There’s clear anxiety in these findings as many consumers worry about balancing the household books at the end of the month without going further into debt. Slowing consumer spend slows the wheels of the UK economy so this is unwelcome news. And the good news on the easing or lifting of Covid restrictions around the UK seems to be doing little to lift the public’s mood.”

UK Consumer Confidence Measures – February 2022

The Overall Index Score decreased seven points to -26 in February. All measures were down in comparison to the January 21st announcement.

Personal Financial Situation

The index measuring changes in personal finances over the last 12 months has decreased five points to -11; this is three points worse than February 2021.

The forecast for personal finances over the next 12 months has decreased 12 points to -14; this is 18 points lower than this time last year

General Economic Situation

The measure for the general economic situation of the country during the last 12 months is three points lower at -50; this is 14 points higher than in February 2021. 

Expectations for the general economic situation over the coming 12 months have dropped by 11 points to -43; this is 13 points lower than February 2021.

Major Purchase Index

The Major Purchase Index has decreased by five points to -15 in February; this is four points higher than it was this month last year.

Savings Index

The Savings Index has gone down by one point to +14 in February; this is five points lower than this time last year.

Source : GfK

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28 February 2022

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Thank you for the excellent presentation that you gave at Woodbury Park on Thursday morning. It was very interesting and thought-provoking for our Retail members. The feedback has been excellent.

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Martin Elliott. Chief Executive - Home Hardware.
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