UK DIY News
Duck Tape Seals Deal With Sam Callahan
Shurtape is delighted to announce its latest sports partnership, as Duck Tape partners with pro-racer Sam Callahan. As title sponsor of Sam, Duck Tape has its logo on the race car, all race wear and team wear. The tape itself is regularly used by the team, because of its strength and ease of use - so a supply of product is also part of the agreement.
Sam has competed in a number of different championships in the past few years, including the All Porsche CALM Trophy, a no-limits track day experience, and a 6-hour endurance race at Silverstone. His main focus this season is the All Porsche Trophy, taking place throughout May, and the Brands Hatch Indy CSCC Modern Classics tour, which runs all Summer.
“Sam is no stranger to high pressure environments and his enthusiasm and determination are admirable,” says Jason Burns, Managing Director at Shurtape UK Ltd. “We always look for sponsorships that are relevant to our tape brands and this is a classic example of that. Our tape is constantly used throughout the racing season by Sam and his team, so it makes sense to become official partners and we wish him all the best in his meets.”
“Duck Tape has been in the toolkit since I started racing go-karts as a boy,” says Sam. “2023 is shaping up to be a very busy year and it’s great to have the Shurtape team onside as official supporters.”
“We are big fans of multi-channel marketing and lucky to enjoy market-leading positions that mean our brands are instantly recognisable,” concludes Jason. “Working with Sam means reaching even more people through live events, TV and media coverage - so it all supports our trade customers as they enter the busy Spring DIY period.”
Source : Duck Tape
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