Dreams reaches 180 stores and agrees radio sponsorship deal

With the opening of new stores in Norwich and Plymouth over the Christmas period, Dreams has grown its network to 180 stores.

The beds retailer has also confirmed that it has entered into a contract with commercial radio station Heart, offering sponsored Dreams content during prime slots, to Heart's 9.6m listeners.

Additional, co-branded content will be pushed across other marketing channels, including newsletters and social media.

Dreams' marketing director, Lisa Bond, said: “We’ve been looking for the right sponsorship partner to continue to help build and maintain our brand position as the UK’s leading bed specialist and most recommended bed company. With Heart being the UK’s most popular commercial radio brand, we’re confident we have found the right partner for Dreams.”

Source : Insight DIY

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