Brits Set To Spend £3.7bn In Post-Christmas Sales

Shoppers are set to spend £3.7 billion* in this year’s post-Christmas sales, £200 million less than last year, as environmental concerns drive down purchases.

According to new research from Barclaycard**, which processes nearly half of all credit and debit card transactions in the UK, four in ten UK adults (38 per cent) plan to shop in the post-Christmas sales this year, spending an average of £186 each.

Men are set to shell out the most, at £231 per person, while women expect to spend an average of £141.

In a sign of the ongoing popularity of the experience economy, one in two Brits (50 per cent) are looking to spend more on discounted ‘things to do’, such as tickets for events and entertainment, in favour of buying material items, rising to 64 per cent of millennials (aged 25 – 34).

Online sales are also set to overshadow in-store spending, with 60 per cent of post-Christmas sales shoppers making the majority of purchases from the comfort of their own homes.

Sustainability focus shapes sales spending

Due to concerns about the environment, six in ten Brits (62 per cent) intend to make fewer purchases in this year’s post-Christmas sales. This rises to 68 per cent of women, compared to 56 per cent of men, and might be why women expect to spend less overall.

At a city level, Brighton residents are the most environmentally conscious shoppers, with three quarters (73 per cent) saying they’ll cut back on buying in the post-Christmas sales to reduce the impact of their purchasing behaviour on the planet. Plymouth, Birmingham and Newcastle come equal second at 66 per cent.

Almost seven in ten (67 per cent) consumers also plan to spend less on ‘fast fashion’ because of the potential environmental impact of production.

The impact of Black Friday on Boxing Day spending

Looking back at sales figures for last year’s Boxing Day, Barclaycard data shows that spending was up – rising 4.8 per cent in 2018 compared to 2017***. However, with the recent Black Friday discounts breaking spending records (Barclaycard data shows an increase of 16.5 per cent in value year-on-year), some shoppers may have already made the majority of their purchases. Just 33 per cent say they plan to spend more on Boxing Day than they did during the Black Friday and Cyber Monday sales.

Rob Cameron, CEO of Barclaycard Payments said: “Despite Boxing Day remaining a key moment in the retail calendar, savvy shoppers have been planning their large purchases throughout the entire festive sales period, which begins long before December. Our data for Black Friday and Cyber Monday revealed a huge jump in transaction volumes this year, so it’s not surprising that consumers expect to have less money to spend after Christmas, so retailers need to take that into account.

“What’s more, our research shows that shoppers are increasingly thinking about how their purchases impact the environment. Forward-thinking retailers should be making a conscious effort to demonstrate their commitment to sustainability, in order to boost their appeal – and their revenue.”

Proportion of city residents who will cut back on the number of items they buy in this year’s post-Christmas sales due to concerns about the environment

Percentage of residents planning to shop in the post-Christmas sales

Source : Barclaycard

* 3.7 billion calculated as 38 per cent of the UK adult population (52,383,965) x average spend (£186) = £3,702,498,646.20. Population figures taken from Office for National Statistics, Overview of the UK population: August 2019.

** Opinium Research carried out an online survey of 2,002 UK adults aged 18+ from 29 November to 3 December 2019. Results have been weighted to nationally representative criteria.

*** Figures based on Barclaycard Credit and Barclays Debit card transactions from 26th December 2017 and 26th December 2018.

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