B&Q Launches TradePoint App

• B&Q TradePoint launch new app that allows customers to make the most of their savings
• The launch focuses on B&Q’s loyal customer base by rewarding tradespeople who repeatedly shop with TradePoint. 

B&Q trade brand TradePoint has announced the launch of its new app to support how its tradespeople and customers shop with them. 

The new app offers customers access to thousands of products from their mobiles, making it fast and easy to get the product or part needed, as well as offering Click & Collect or delivery straight to the job.

The app launch is part of B&Q's commitment to enhancing the shopping experience of its customers and connecting more of them to its range of products, offering trade professionals exclusive access to services and discounts on all home improvement materials.

The app has been designed with loyalty functionality in mind to give the user full visibility of their membership information with a new loyalty membership area, a first from TradePoint. 

Users can use the membership area to see how much they need to spend to make the best savings, helping customers to easily maintain their discount level by being aware of which discount tier they are in, and spending strategically to make the most of their discount level.

Other benefits include being able to shop with the VAT preference turned on or off, depending on how users like to shop, and accessibility for all with bigger buttons, colour contrasting, and light and dark mode. Built on the latest technology, the app is energy efficient without affecting user experience.

Commenting on the launch of the TradePoint app, Virginia Wakefield, Ecommerce Director, B&Q said: “At B&Q, we want to make the customer journey as easy and convenient as possible. The launch of our new TradePoint app marks an important step forward in our online offering as we continue to expand the ways our customers can engage with us and shop conveniently. We are excited to get it into the hands of our customers and give them access to all the great functionality of the app.”

The app is available now on both Google Play and Apple App store for Android and IOS.

Source : B&Q

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