Amtech innovate with a new concept in DIY consumer support

Amtech are delighted to announce the launch of their new website amtechdiy.com, with the sole purpose of providing fantastic end consumer support through the digital world.

Amtech aim to provide support to DIY retailers by providing the best end consumer support in the industry. Amtech’s new website aims to “put a skilled expert on your sofa with a cup of tea, and in your pocket with your keys.” In its simplest form, Amtech welcome end users to “ask us anything” about DIY and Amtech products. After submitting a question, Amtech will shoot a personal video response to that user to address their specific problem, giving as much help as possible by their resident DIY and product experts.

Amtech have been listening to customer feedback and watching trends in the DIY market closely. After identifying the changes in DIY consumer behaviour, Amtech’s focus has been in offering consumers friendly, support and advice – making Amtech the ‘friendly face’ of DIY. The new Amtech website continues to develop a user friendly offering, welcoming consumer questions and engagement to provide fantastic customer support for those needing a helping hand in DIY.

One significant factor that the website provides a solution to, is the generational gap in DIY skills. There is a huge interest in DIY but many would-be DIYers do not have the skills or know-how to see through their ideas. The internet already has a wealth of information out there, but through research, Amtech have discovered that existing tutorials are not often tailored to the users particular problem, leaving them confused. Amtech’s contribution will be to complement the existing content on the web with personalised video answers to consumers, addressing the precise questions that consumers may have in their specific situation.

Using Amtech’s new website, consumers can view previously asked questions or they can simply ask their own DIY question and get a personal reply within 24 hours. Amtech will respond with a personal video. Consumers can also use Live Chat for a fast response to their product questions. The new site also features a product section so users can browse products and find the items they need for their DIY projects.

For retailers of Amtech products, this service will serve as an extension of the retailer’s offering, helping to build strong relationships with end users and fantastic customer support. Having online support allows consumers to get information at different stages of their DIY job: when they are planning to start a DIY job and want to prepare in advance, when they are stuck half way through the job and need to know what to do next, or for help using their tools. Amtech see this as an opporuntity to connect with consumers in their time of need, providing confidence to end users by improving their DIY know-how and therefore facilitating sales for the retailer.

Amtech believe that their new easy to use site will provide fantastic customer support and advice, giving consumers peace of mind. With Amtech’s DIY experts, consumers can feel confident in asking questions and getting expert advice.­

Source :  Ishan Kalra, Director, DK Tools

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