Adamsons Unveils Bold New Brand Identity In 40th Year

Home transformation expert Adamsons has launched a new brand identity and showroom as it approaches its 40th anniversary in September. 

The new branding was driven by a need to modernise the company’s look and feel, making it more relevant to today’s audience, while staying true to the values that have built its strong reputation over the past four decades.

The rebranding includes a complete overhaul of Adamsons’ visual identity, including a new logo and colour scheme, as well as a refreshed 4,300 sqft showroom and shop front to create a striking brand image. The company’s signature yellow colour scheme, central to Adamsons’ identity, remains a key part of the new look, blending tradition with a modern twist.

Central to the rebrand is a new value proposition and clearer brand messaging, reflecting Adamsons' commitment to creativity, quality, innovation, and reliability. These updates aim to connect with both returning customers and new audiences, clearly communicating what Adamsons stands for and what it offers.

Adamsons’ digital presence has also been revamped with a new website that offers better user experience, easier navigation, clearer messaging, and engaging content. 

All marketing materials, including brochures, business cards, social media graphics, and advertisements, have also been updated to ensure a consistent brand experience wherever customers encounter Adamsons.

The rebrand was delivered by Darke Creative for the brand design and Ambos Digital for the new website. 

Rachel Moors, managing director of Adamsons, said: “Reaching our 40th year is a significant milestone, and we felt it was the right moment to look forward and embrace change. This rebrand is not just about updating our image; it's about reaffirming our commitment to our customers. We believe in creativity, innovation and continuous improvement, and this new identity reflects our vision for the future."

Based in Tameside, Adamsons remains a leading renovation company, dedicated to delivering innovative and high-quality home transformations. To celebrate its 40^th anniversary and new branding, the business is holding an event for customers and stakeholders in September at its updated showroom in Dukinfield to showcase its new look.

Source : Adamsons

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