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Get Cheras to IKEA Cheras

This pun-filled advert is celebrating the opening of IKEA’s second store in Malaysia, in the Kuala Lumpur suburb of Cheras. "A catchy tune, a funny pun, a twerking panda. I think we used all the tricks in the book to make sure people know about the new Ikea Cheras," said BBH Asia Pacific, the advert creators.

04 November 2015

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Thank you for the excellent presentation that you gave at Woodbury Park on Thursday morning. It was very interesting and thought-provoking for our Retail members. The feedback has been excellent.