Ace Hardware's brand new TV advert from the US - March 2012

Ace Hardware, the largest retailer-owned hardware cooperative in the industry, is proud to unveil Find Your Soul Paint™ -- the retailer's latest and first ever fully integrated campaign dedicated entirely to paint. The campaign, designed to generate awareness that Ace is the helpful, neighborhood destination for paint, cuts through the crowded category clutter with an edgy, creative marketing platform that delivers on Ace's "helpful" promise.