Wyevale appoints multi-channel director

Wyevale Garden Centres has appointed Tim Patten from Morrisons Supermarkets as multi-channel director.

Chief executive Kevin Bradshaw said: "Wyevale Garden Centres aspires to give our customers a shopping experience that reflects the way they want to shop. Online research and commerce are playing an increasingly important role in garden product retailing and Tim’s appointment is the first step on our journey to become a truly multi-channel retailer.

"Tim’s industry-leading expertise in developing multi-channel and e-commerce businesses will help us to bring the joy of the garden to life online as well as in our garden centres."

Tim Patten joins Wyevale Garden Centres from Morrisons Non Food where he was the marketing and e-commerce director. He has worked for Space NK, Mothercare and Jack Wills.

Meanwhile, horticulture head, Tim Clapp is leaving Wyevale, which has also shed more than 20 shop managers.

The rebranding of the former Garden Centre Group will be implemented from October.

Source : Matthew Appleby - Horticulture Week
www.hortweek.com