Wren Kitchens Partners With The Home Depot

In a strategic move, Wren Kitchens has begun opening showrooms within The Home Depot stores in the USA.

The showrooms are branded Wren Kitchens Studio, and are currently operating from within the following Home Depot stores: 

• Stamford, Connecticut
• Norwalk, Connecticut
• Fairfield, Connecticut (opening Friday 27th September)
• Derby, Connecticut (opening Friday 11th October)
• Trumbull, Connecticut (opening Friday 18th October)

It is understood that over 100 showrooms are planned for the next three years. Wren currently operates 14 independent stores across the states of Connecticut, New Jersey, New York and Pennsylvania.

A spokesperson for Wren told Insight DIY: 

"We’re excited by our collaboration with The Home Depot.  Our two businesses have a similar outlook and culture and for some time now we’ve been exploring ways of working together. We believe that between us, we can provide a unique experience to those customers looking to remodel their kitchens."

While the LinkedIn and media pages of Wren Kitchens and The Home Depot remain quiet on the partnership, the US Wren Kitchens website has a page with the taglines:

"Now working in collaboration. The perfect kitchen, brought to you by Wren and The Home Depot," and, "Working together to revolutionize the kitchen industry. Factory Direct to save you time and money," along with links to arrange either a home, showroom or online design visit.

A customer-focused video showing a Wren Kitchens Studio inside The Home Depot, highlighting Wren's showroom experience, is available here: www.wrenkitchens.com/us/home-depot

Wren first announced its US store and manufacturing facility plans in February 2020, confirming its intention to open its first store later that year.  In November 2020, Wren announced the opening of its Milford, Connecticut, store, and shared that it had invested $15.4million into a state-of-the-art, 252,000 sq.ft. manufacturing facility in Wilkes-Barre, Pennsylvania. 

Source : Insight DIY

Image : Wren Kitchens & The Home Depot, Milford, Connecticut - Adam McCullough /  shutterstock.com /  2513949367

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