Wickes takes further steps into the B2B Market

Wickes takes major step forward in B2B market with important new initiative starting with Grass Roots.

Following the successful launch of the Wickes Gift Card, the company has taken a further major step forward in developing its business presence in the B2B market by expanding its partnership with leading suppliers in the motivation industry. The company has expanded its partnership with Grass Roots, a leading provider of employee and customer engagement solutions.

As a valuable new benefit to thousands of employees Grass Roots’ bonusbond giftcards, which are accepted in over 18,000 places, will now be accepted at Wickes stores across the UK. In addition the company’s innovative Pure Card, a prepaid visa debit card, can also be utilised. This allows cardholders to make even further savings by earning cashback each time they shop. The card is also supported with an accompanying app and allows users to access their accounts details via their smartphones.

There are plans in the pipeline to introduce and accept prepaid cards from more suppliers over the coming months.

Ash Arora, Head of Retailer Management at Grass Roots commented:

“Grass Roots is very excited that Wickes are now a redemption partner on our prepaid cards. We are especially pleased because the Wickes brand is so strong and will give great value to all our cardholders – further strengthening the great partnership Wickes and Grass Roots share already.”

Natalie Vescia, B2B Client Relationship and Marketing Manager Wickes, comments:

ur partnership with Grass Roots will play a key role in our continuing success in the B2B sector and serves to share the benefit of Wickes’ diverse product offering across the UK.
 
“Employees can now use their cards to access a wide range of useful products and tools to help them really invest in and improve their home environment.
 
“This also has the benefit of positioning the employer as one that is considerate towards an employee’s life at home, outside of work, and actively helps them to devote time to it.”

Organisations that use prepaid cards as part of staff motivation programmes, reward and recognition schemes, customer incentive initiatives and employee benefit schemes can now offer recipients an even greater choice of outlets in which to redeem their rewards.

Employees and other recipients now have more opportunities to spend their rewards on investing to improve in their homes and a choice of more than 12,500 inspirational home improvement products including over 29 kitchen and 19 bathroom ranges, as well as lighting, wallpaper, tiles, flooring and power tools. In particular there is a choice of more than 150 colours of quality paint including Dulux and Wickes Colour @ Home to produce a flawless finish on walls, wood and masonry.

Source: The Economic Voice.

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