UK Store News
Wickes revamps Stoke-on-Trent store
Wickes has reopened its Fenton, Stoke-on-Trent store with a weekend celebration, following a full re-fit.
The new store offers a Dulux paint mixing machine and new bathroom and kitchen design areas, along with an increased product range.
Iain Shenton, the store manager, said:
"We've had a new showroom and fantastic new, inspiring displays installed on the sales floor. Everything apart from the four walls has been moved around or is completely new."
"There's not been a whole lot of investment in the Stoke-on-Trent store over the years, so Wickes decided that it needed freshening up and that the customers needed to see exactly what we were all about.
“The 21-strong team we have here have been incredible and so positive about it all.
"This is a fantastic store, but what makes it so brilliant is the staff. We're all very passionate about what we do here.
"It has been hard work, but the end result has been magnificent and I honestly think that we have brought Wickes into 2016.”
Source : Insight DIY
Insight provides a host of information I need on many of our companys largest customers. I use this information regularly with my team, both at a local level as well as with our other international operations. Its extremely useful when sharing market intelligence information with our corporate office.