Victorian Plumbing Launches Laurence Llewelyn-Bowen TV Campaign

Victorian Plumbing are set to debut their new creative advert for 2019 in the first week of April. 

Featuring Laurence Llewellyn-Bowen of DIY SOS and Changing Rooms fame as the company's 'Star Employee', the advert will take viewers on a tour of larger-than-life company headquarters where Laurence waits to be unleashed on the next bathroom in need of his stylish aid. 

The advert also sees the reappearance of 'Victor' and 'Ian', the two stars of the Green Button advert campaign. The pair are tasked with helping Laurence to get ready ahead of his latest bathroom rescue.

Featuring quick cuts, over-the-top visuals and use of the actors' comedic timing, the advert is intended to capture a lighthearted tone and further set Victorian Plumbing apart from the conventional and well-worn adverts of its competitors.  

Shown from April 1st, the advert will be featured on all major UK channels, with marquee spots during The Voice and Britain's Got Talent. With its TV advertising in 2018, Victorian Plumbing's adverts generated over 420,000,000 impressions, a figure which it intends to better in 2019. 

The advert will be accompanied by an OOH campaign, which will be appearing nationwide and in transit hubs such as the London Euston and Birmingham New  Street stations.

 Digital billboards will be used alongside traditional motorway display points, featuring Laurence Llewelyn-Bowen and text that evokes the tone of the advert. The OOH campaign is expected to achieve over 25,000,000 impressions.

Joe Pascoe, Chief Marketing Officer

“The team and I are excited to launch the next Victorian Plumbing ad campaign today. As always, we’ve decided to stand out from the crowd by using an interesting, memorable creative that is a continuation from the story that our audience has come to know. We feel it’s by far our best campaign to date and we’re looking forward to hearing what the public think.

Creative advertising is key for our brand identity and we see it as a way to further set ourselves apart from dull competitors in our space, and also as a solid foundation for integrated campaigns across all media. We approach campaigns with a TV-first concept, as TV for us is where we can reach the widest and most relevant homeowner audience. 

We spent a lot of last year looking for an icon to represent the brand. After working on a smaller social project, we made the leap to work with Laurence Llewelyn-Bowen again for this campaign. Working together has been fantastic, he’s a true professional and his brand image has great synergy with Victorian Plumbing."

Source : Insight DIY Team and Victorian Plumbing

For all the very latest news and intelligence on the UK's largest home improvement and garden retailers, sign up for the Insight DIY weekly newsletter.