Victoria Plum wins trademark infringement case

VictoriaPlum.com has successfully won High Court trademark infringement proceedings against on-line competitor Victorian Plumbing in a ruling released earlier today.

Victorian Plumbing's MD Mark Radcliffe and VictoriaPlum.com's founder Jason Walker spoke at the week-long court hearing, which took place at the High Court in London in October.

VictoriaPlum.com, put forward the case that its competitor “paid to advertise in search engine results when consumers had searched for the Victoria Plum brand name and related terms”. The court heard that Victorian Plumbing was spending “hundreds of thousands of pounds per annum”, (VictoriaPlum.com said), on adverts that have now been found liable for trademark infringement.

“We know our potential customers are over 20 times more likely to know the VictoriaPlum.com brand than that of Victorian Plumbing,” said VictoriaPlum.com CEO Paul McClenaghan. “The court found that Victorian Plumbing acted unlawfully, infringed our trademarks and was increasing and exacerbating confusion for customers.

We were left with no option but to take legal action against Victorian Plumbing to protect our customers and we are pleased that our concerns have been vindicated. We will now seek substantial damages from Victorian Plumbing through continued legal action,” added McClenaghan.

Read Victorian Plumbing's response to the outcome here.

Access the Victorian Plumbing website here.

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Source: Insight DIY Team