Victoria Plum takes the fight to Bathstore

Victoria Plum this week increased the stakes in the battle between the largest bathroom retailers in the UK by stating that 'it's official our prices are up to 40% cheaper than Bathstore'.

This aggressive pricing claim is based on Independent price match company Skuuudle, who compared VP products against equivalent products on the Bathstore website and found that their prices were up to 40% lower across all comparable products. The products that they compared, the retail prices and the price matching philosophy followed by Skuuudle, can be found under point 9 of their website terms and conditions. Click here to download them.

So far, the campaign has been seen both on-line and in a new TV advert.

Here at IRG we've been tracking the prices of four of the largest bathroom retailers since November 2012 through our Bathroom Compare website. 

We currently track the prices of over 25,000 Bathroom products daily and will shortly be adding Victoria Plum, Bathrooms.com and Better Bathrooms to our Compare website.

The pricing information we track is available to retailers who wish to have daily access to their competitors price and product changes.

Source: IRG Digital Team