T-REX® kicks off “Ferocious tackling' promotion on Talksport

T-Rex Tape is getting stuck into more national broadcast activity this month, by teaming up with TalkSport on a high profile radio campaign.

Owners Shurtape have partnered with the popular Hawksbee and Jacobs afternoon programme by creating a “FEROCIOUS PRIZE GIVEAWAY in the run up to the Easter period. For two weeks, listeners will win Ferocious prizes with T-Rex Tape - while the presenters themselves will be promoting the product editorially. Consumers will be encouraged to respond to a mystery player clip that features ferocious tackles.

In addition, a series of targeted adverts have been booked on the station throughout the day, to communicate the product’s all-weather strength and drive traffic into stores at this key time of year.

The campaign is building on the brand’s sports campaign, which has already seen T-Rex advertised in the Rugby Six Nations tournament and via a national TV campaign.

Alan Murray, head of marketing at Shurtape, comments: “We know our end users are into sport and Talk Sport is a great fit for a strong, disruptive brand, with well over 3million listeners learning all about the power of The Rex.

"The campaign is part of a strategic programme of activity which incorporates advertising, editorial, and a nationwide sampling and demo tour to get the product into the hands of builders and end users.

 “It’s already having quite an impact - once people try T-Rex, they’ll join our growing loyal customer base! We are really keen for them “feel the strength” for themselves.”

Source: Shurtape Press Release