T-REX expands range with new product launches

Shurtape is delighted to announce the growth of its hugely successful T-Rex Tape range, as it launches CLEAR and WHITE T-Rex Tapes in the UK.

Already popular in the US, these two tapes widen the offering of the range and open up even more possibilities across DIY, outdoor and general consumer use.

T-Rex WHITE is thirty yards long and is poly-wrapped for on-shelf standout, while CLEAR is 1.88in x 9 yards and is sold within a card hanging wrap.

Alan Murray, head of marketing at Shurtape, comments: “These two products provide our customers with an incredibly strong T-Rex portfolio, further increasing end user application opportunities.”

Like the original silver T-Rex Tape, both products are all-weather, all-surface and ferociously strong. At the same time as their launch,Shurtape is introducing a TWINPACK, containing two 11m rolls of original silver T-Rex Tape, giving customers a margin-making sales opportunity.

Concludes Alan: “We have spent the last 16 months securing T-Rex’s position as a UK brand and it is now the right time to start introducing more of the market-leading products from the US, as well as providing our customers with cost-saving incentives to pass on to their end users.

“The new products will be supported with a massive media support programme.”

www.trextape.co.uk

Trade / sales queries: Tel 01442 505762

Source: This is an Insight DIY sponsored feature.

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