Topps Tiles celebrate partnership with Pennies

Leading tile specialist, Topps Tiles, is celebrating its new partnership with digital money box scheme, Pennies, and the positive impact this has had on its charity fundraising drive.

Over 60,000 donations have been made to Topps Tiles’ chosen charity partner, Macmillan Cancer Support, since it introduced the Pennies initiative in October 2015. This digital version of the traditional charity box allows customers to donate a few pence when paying for goods by card at a till, making it easy and convenient for people to help out worthy causes.

Topps Tiles is celebrating its first year of fundraising for Macmillan Cancer Support thanks to a host of in-house activities including bake sales, sponsored bike rides, long distance runs, golf days and charity raffles. Its latest partnership with Pennies is designed to help support this and increase donations throughout the course of its five year partnership with Macmillan Cancer Support.

Robin Auld, Head of Marketing at Topps Tiles, comments: “We’re absolutely delighted with our new partnership which is having a significant impact in helping us to raise money for a worthy cause.

“Most people tend to pay by card in our stores, so offering them the option to simply add a few pence on to their order for a good cause, and all at just the touch of a button, is ideal. This technology has really revolutionised our fundraising strategy and we look forward to continuing to raise funds this way.”

Alison Hutchinson, CEO of Pennies, comments: “Pennies is delighted to be working with Topps Tiles to help their customers join them in their fantastic fundraising efforts for Macmillan Cancer Support.

“Pennies’ digital charity box now offers Topps Tiles’ customers an opportunity to give their small change a big purpose as their micro-donations add up and help ensure no one lives with cancer alone. Customers like this easy, feel-good way to donate a few pence when paying by card and the response at Topps Tiles so far has been outstanding, with over 50,000 micro-donations made in the first three months.”

The Pennies scheme has proved so successful that Topps Tiles has rolled it out across all of its 330 stores nationwide, which now collects over 4,500 donations a week for Macmillan Cancer Support.

Source : Topps Tiles Press Release