Tim Heldmann Appointed CMO At Clas Ohlson

Tim Heldmann has been appointed Chief Marketing Officer (CMO) at Clas Ohlson. He will thereby lead the Group commercial function and also be part of the Group Management team. Tim Heldmann starts his new position on August 16, 2021.

Tim Heldmann most recently came from a position as Global CMO at the electric performance car company Polestar, where he was responsible for Brand, Marketing and Retail. Previous career stations have been at Red Bull, Procter & Gamble and Wella.

“I am very happy to welcome Tim Heldmann to Clas Ohlson. With Tim’s experience from international brand building I am convinced we will be able to realise even more potential in one of the most known and beloved brands in the Nordics,” says Kristofer Tonström, President and CEO of Clas Ohlson.

Clas Ohlson's commercial organization consists of Group wide Nordic teams covering marketing, brand and parts of the customer journey such as CRM and loyalty. Tim Heldmann will lead the commercial operations with the goal of maximizing the value of the Clas Ohlson brand and further strengthening the company's position as the customer's first choice for products, guidance and services for a better and simpler life at home.

“I am really looking forward to start working with the talented team at Clas Ohlson and to further develop the already very strong Clas Ohlson brand across all consumer touch points. Clas Ohlson is a household brand and I perceive it as a truly inspiring challenge to also make the company’s offering present in all households across the Nordic home markets,” Tim Heldmann comments.

Source : Clas Ohlson

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