The Very Group Extends Freedom Finance Partnership

Pureplay digital retailer The Very Group has renewed and extended its embedded marketplace partnership with Freedom Finance, one of the UK's leading digital lending marketplaces.

The relationship has been extended for three more years, until 2025, and will allow The Very Group to provide further credit and finance solutions for its 4.4 million customers.

Freedom Finance's proprietary lending technology uses soft search and advanced matching technology to find unsecured personal loans for customers from a wide panel of reputable credit providers, without harming their credit score in the process. 

Michael Davidson, Chief Revenue Officer at Freedom Finance, commented: “It is testament to Freedom Finance’s proven embedded finance marketplace that The Very Group have not only chosen to renew our partnership but also deepened the variety of services that we are able to offer their customers.

“Access to a range of trusted credit options from reputable lenders is vital to helping customers secure flexible, affordable products that are appropriate for their personal and financial situation. Providing financial services throughout the entire customer journey is becoming increasingly important for retailers like The Very Group in meeting the demands of their customers and establishing deeper relationships.”

Darren Lloyd from The Very Group, said: “I’m pleased to say that we’ve been partnering with Freedom Finance since 2018. In that time they have taken a collaborative approach to working with us and I have been particularly impressed by the effort they have made to understand how they can work with us to offer new financial products to our customers whilst maintaining a strong focus on creating a seamless customer journey.

“The team at Freedom are proactive, forward-thinking and flexible. They have a strong focus on exploring new revenue opportunities and any other ways they can invest and enhance our partnership.”

Source : The Very Group / Freedom Finance

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