The Bathroom Showroom Overhauls Product Range

The Bathroom Showroom at City Plumbing has made one of the biggest ever changes to its product range, launching an exclusive entry-level brand, Vitellio, expanding its iflo collection with 1,000 new lines and introducing household name Hansgrohe to its offer. 

To complement the expansion, The Bathroom Showroom has also launched a revamped Bathroom Collection brochure with a modern layout and look, easier navigation and improved shopability. 

These changes, representing the most significant transformation to The Bathroom Showroom since 2011, are a direct response to customer and colleague feedback. The new additions provide a wider selection for bathroom installers and their customers at various price points, plus further investments make it easier to design and shop the collection. 

The new Vitellio brand, with its entry-level price point, offers a range of high-quality products at an affordable price. From traditional designs to the latest trends, this new brand range from The Bathroom Showroom includes ceramics and baths, furniture, taps and accessories, enclosures and screens, and shower trays.

Building on its popular iflo range, The Bathroom Showroom has added 1,000 new products, including more affordable options, trend-led styles and improved colour options. 

Customers will notice a fresh look and feel to the iflo brand, which has been updated to reflect its focus on stylish products that appeal to both luxury and mid-market audiences, excellent availability and dedicated sales service.

Image : iflo Aliano Shaker Modular 

The Bathroom Showroom has introduced Hansgrohe to its portfolio of brand partners, which include Ideal Standard, Roca and Multipanel. Known for its high-quality, German-engineered designs, Hansgrohe further boosts the range of price points and brands available, making The Bathroom Showroom the go-to location for bathroom fittings, whatever the client’s budget. 

To help homeowners explore the range and fitters easily order what they need, The Bathroom Showroom has created a new brochure focused on simplicity. Inspirational images are combined with new icons to highlight features and benefits, and clearer SKU and product information make ordering straightforward.

The Bathroom Showroom has also updated its CAD catalogue with 1,400 3D models, helping to bring bathroom designs to life for clients and aid planning and decision-making.

Steve Smith, Managing Director of The Bathroom Showroom, which is part of Highbourne Group, said: “Ultimately, we’re here to help the trade. We want to reduce hassle, letting them focus on fitting and creating beautiful bathrooms. These significant changes to our bathroom offering strengthen our ability to do this and are all in response to our customer and employee feedback. 

“With over 6,000 products in our brochure, the old style could be difficult to navigate, but the new design is easier to shop, supports the in-branch experience and is more inspirational – vital for when installers are helping their own customers design their new bathrooms.

 “On top of the new brochure, the introduction of our entry-level range, Vitellio, the extension of our iflo brand, and the addition of even more products from our branded partners, both old and new, means our customers have access to everything they need for a whole range of projects, from budget to luxury.”

Steve added: “The brochure and new product range are just the start. With over 290 showrooms across the UK, we’re investing heavily in updating our branches, and we have plans to enhance our bathroom offering even further with new colour finishes on taps and showers, additional furniture options and new bathroom accessories.” 

Image : Vitellio Slade Furniture 

Source : The Bathroom Showroom

Main image : Hansgrohe Tecturis - matt black

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