Tesco launches mobile website for non-food items

Tesco Direct has launched a mobile website which will allow shoppers to buy non-food and household items directly from mobile phones.

This launch is the first step in the supermarket’s strategy to expand and develop mobile websites for core Tesco sites, with others set to follow. It follows closely on the heels of the Tesco’s grocery app launch, featuring barcode scanning for iPhone – the first ever by a UK supermarket.

The initiative forms part of a wider commitment to make Tesco Direct available to "everyone, anywhere, at anytime", whether that be through the Tesco Direct catalogue, in-store, online, or by phone. Traffic to the Tesco Direct website via mobile telephones has grown steadily, with a 300 per cent growth in mobile visitors over the last year.

The supermarket giant said that already, over half a million visitors a month are using their mobile phones to search and shop on the website, and with the new easy-to-use mobile website, it is simpler than ever before for customers to shop at Tesco Direct straight through their phones.

Ian Crook, CMO for tesco.com said: “With mobile technology playing an increasingly important role in the retail industry, we are pleased to offer our customers another convenient way to shop through Tesco Direct. We are always looking to make our customers lives easier, and the launch of our mobile website provides them with a seamless way of shopping straight through their mobile phones.”

“Busy and time-poor people are constantly seeking ways to utilise their time more effectively. Customers can shop, search, and compare prices easily on Tesco Direct from wherever they are - on the bus, on the street or even while shopping in a store.”

Source : The Retail Bulletin