Target launches international website

US retailer Target has teamed up with Borderfree to launch an international version of its website, making its products available to UK consumers.

US retailer Target has launched an international version of its website, making its products available to UK shoppers for the very first time.

The company's international platform also opens up its goods for 200 other countries and territories worldwide.

At Intl.Target.com, both international and US visitors will be able to shop about half the assortment of Target.com, and the prices will be the same as those offered in the US website but can be shown in nearly 60 different currencies.

Target's eCommerce platform partner is Borderfree, a Pitney Bowes company, which is also helping UK suits and shirts retailer Austin Reed reach global markets via its online retail technology.

Jason Goldberger, president of Target.com and mobile, said: "We believe international consumers will love shopping the great brands, great prices and exclusive products that are synonymous with Target.

"Target.com already gets tens of millions of visitors every year from outside the US, and this test will give us even greater insight into how shoppers around the world engage with Target."

When international guests visit Target.com, they will be taken to the new portal, where they can designate the country they would like to ship to and also choose their currency. Checkout pages will be translated into the local language and the all-in price with shipping charges, duties and tariffs will be clearly displayed for shoppers.

"International shipping marks another step toward Target being able to truly deliver for guests anytime, anywhere," added Goldberger.

"We look forward to getting feedback from our international guests so we can continue to test, learn and iterate to help ensure we provide a great value to our new international guests."

Source : Ben Sillitoe - Essential Retail
www.essentialretail.com/news/article/56338666e8699-target-arrives-in-the-uk-via-new-international-website