Streetclub: a virtual ‘knock on the door’ from B&Q

B&Q has created a new local, social networking site named Streetclub (www.streetclub.co.uk).

Launched quietly in May of this year with a trial in Reading, the site has been created to encourage communities to overcome their hectic lifestyles and connect with each other, allowing them to work and play together while building better homes and lives; all in keeping with Kingfisher’s new tagline.

B&Q said of the initiative:

“Years ago, we all seemed to have more time to get to know our neighbours – to share ideas and help each other out on projects around the home and garden.

“Now we’re all online, we can bring that sense of close community back – and fit it all in around our busy lives. Here at B&Q, we have DIY and Garden Centre stores in just about every community in the UK – so, naturally, we thought Streetclub was a great idea to get behind. It’s our way of giving something back, and getting everyone inspired to help each other out and share skills and ideas.”

A short animated sequence on the website’s homepage, created by Framestore Design, explains more about the Streetclub concept, which has also been described as a virtual 'knock on the door' that aims to bring busy neighbours closer together and reclaim the spirit of our streets.

Registered users can set up a private Streetclub in their own neighbourhood, or join an existing group within a 250 metre radius of their postcode. Members’ real names are used as B&Q is keen to ensure that that: ‘this online community is as friendly, open and safe as any chat between neighbours over the fence’.

According to the StreetClub website, B&Q is hoping to provide users with the opportunity to compare their household costs with those of similar local properties, and cites this as one of the reasons behind asking a number of property-related questions during the registration process.

Mike Coshott at B&Q said of the initial trial: “We see neighbourhoods as an extension of the home and so feel this is a natural place for B&Q to make a positive contribution. Streetclub will provide neighbours with an easy way to feel more connected with their communities and help build a sense of local pride, which ultimately benefits everyone. I am very excited to watch the progress of Streetclub and am thrilled to have the opportunity to be trialling it in Reading”

Source : Insight Team